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White Papers

Importance of CRM for Real Estate
The Real estate sector is rapidly growing. Forward-thinking companies within the sector are looking to create competitive advantage through differentiators such as better management and servicing of the customers. Strategic technologies such as customer relationship management (CRM) tools can play an important role in this. This white paper explores the role CRM can play in real estate, its benefits and how one should go about selecting the right CRM application.

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