|SMARTER CRM DRIVES HIGHER SALES VOLUMES FOR THE CONSTRUCTION AND INFRASTRUCTURE ENTERPRISES
Customer Relationship Management (CRM) is the basic premise of any marketing and sales strategy. It allows the sales teams to be one step closer to the existing and potential clients offering a comprehensive customer service experience. The platform garners information like the purchase history of the client, data demographics, client’s preference, and more.
This information enables sales professionals to offer a more personalized experience and ensure higher conversion rates and a profound sales strategy.
Here are some benefits in how CRM drives sales volumes and enact transparency in construction and infrastructure-
Automated Sales Activities –
CRM delivers a true automated end-to-end experience by streamlining the pre and post-sales activities. The platform allows the sales teams to better organize customer interactions, store and secure client's information, schedule appointments, and more.
Improved conversion ratios –
Engaging with prospective clients is all about connecting at the right time with the right solution. An effective CRM solution allows your sales teams to proactively partake in the process. It comes with smart marketing tools, compelling emails, and other business-oriented features to improve conversion rates.
Effective Document Management –
Infrastructure enterprises process scores of data from various projects. Just to store and exchange this data on multiple stages can be a daunting task. CRM makes it convenient to store, retrieve, edit, and print data from the system itself through any device.
Precision in Financial Operations –
A CRM platform is capable of creating advanced payments, generating invoices and receipts, procuring bank statements, and matching them to your invoices. This, in turn, helps construction players to forecast different budget scenarios and determine a realistic project cost.
Highbar’s distinctive CRM solution offers accurate sales forecasting and account management. Apart from ensuring an overall sales effectiveness, the solution brings better visibility and control over the overall sales pipelines of an infrastructure enterprise.
Highbar Technocrat Limited is one of the leading end-to-end IT solution provider for the Infrastructure, EC&O, Real Estate, and Power sectors. They are SAP Gold partner and offer a wide bouquet of digitally integrated solutions ranging from implementing SAP-based ERP solutions like S/4HANA, RISE, Cloud-based solutions to 5D BIM for mega infra-projects, RPA & IoT solutions, and many more. With an in-depth understanding and core competence of the construction & infrastructure industry, Highbar has demonstrated expertise in the Private, Public, and Government sectors covering roads, ports, smart cities, airports, railways, irrigation, power, water supply, as well as urban and industrial infrastructure like telecom, manufacturing, and mining sectors. Highbar is the perfect blend of domain knowledge in the infrastructure business with a team that is well equipped to understand and relate to the requirements of the sector.
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Written by — Mr. Kaustav Das, Delivery Head (Prime & Strategic Business), Highbar Technocrat Limited