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SAP C4C Sales Cloud Implementation
@ AL Tasnim Group (ATNM)

CASE STUDY

SAP C4C Sales Cloud Implementation
@ AL Tasnim Group (ATNM)

CASE STUDY

About Client

Al Tasnim Group (ATNM), established in 1976, is a 100% Omani-owned leader in construction and infrastructure. Renowned for delivering high-quality construction, products, and services, ATNM specializes in project management, procurement, fabrication, and turnkey execution of structural, mechanical, piping, coating, painting, electrical, and instrumentation works across oil & gas and civil sectors. With over 20,000 professionals and a portfolio of 500+ landmark projects, the Group is a key force in Oman’s development—driven by a commitment to safety, quality, and excellence.

Industry: EPC, Construction, Infrastructure, Manufacturing, Maintenance, GRC, Steel Fabrication, Catering and Carpentry
Number of Employees: 35,000+
Website: www.altasnimgroup.com

Business Requirement

SAP C4C – Sales Cloud Implementation

The organizational scope includes 13 business divisions and 34 sales organizations.

Product Sales

  • Variant Configuration
  • External Pricing (SAP)
  • Customized workflow management

Tender Sales

  • Key account manager (KAM)
  • Project identification process
  • Project qualification process
  • Tender finalization process

Benefits At A Glance

  • Complete sales process digitization for ATNM for better integration between business divisions.

  • Substantial increase in no. of leads with help of inter-department lead mapping.

  • Process integration to reduce manual efforts and avoid manual mistakes.

  • Better Sales Target monitoring with the future and actual won opportunities.

  • Clear vision of future forecasted sales of the company.

  • Anytime, anywhere and on any device due to the advantageous use of mobile devices.

  • 360-degree view of the customers and customer history on past engagements.

  • Optimisation of the total cycle time for Lead to Quote cycle

Solution Offered

SAP C4C implementation with variant configuration functionality & integration with S/4 HANA system using CPI (Cloud Integrator) for tender sales and product sales for enlisted business units :

  • Cement Products
  • Civil Construction
  • Building Finishes
  • Asphalt and Road infra
  • Mining & Quarry
  • Catering Service
  • Lab Testing Service
  • Product Dealership & Trading

Timelines

4 months implementation project
1 month support & roll out phase